Social media – outsource or in-house

There is a lot of discussion on whether organizations and brands can effectively outsource their social media activity, or whether they should be training in-house staff. Here’s my take on it.

Advantages of outsourcing for brands and organizations:

Optimize your website for increased conversion and lead generation

We  left off last time with the question “Why do you even need a website”? because without being absolutely clear about what it is you want from your site and what your objectives are you won’t be able to meet your customer’s needs or measure your success.

I want to look at how to optimize your website for maximum conversion and lead generation.

How to align your website to your buyer’s journey

Here’s the first in a series of posts on how to align your website to your customer’s buying cycle (based on my presentation at the B2B Insights marketing communications seminar last week).

So here’s what happened to me… a few weeks ago I broke my toe. Obviously, none of my shoes or boots fitted anymore, so I went down to the local shoe shop to see what they had to offer. As soon as I walked into the first store, the sales person said to me ‘your green snow boots, size 36 are waiting for you at the till’.

‘What do you mean?’, I said. Why did you think that I wanted snow boots that are a size 36? Truth be told, I said, I broke my toe a month ago and I was looking for some wide-toed shoes and  I was hoping you could help me .